The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business and grow your sales. Think about the following 5 methods because they can help you actually crush your sales in 2017.
Get Yourself Connected
LinkedIn is the most powerful platform for business professionals and you should definitely start making the most of it. Many people join this network but fail to benefit from its countless possibilities. The main reason for that is the fact that they aren’t active. Creating and sharing content on LinkedIn is one of the most certain ways to make your page engaging and relevant. Adding connections and interacting with them can immensely contribute to your business. It can lead to referrals, new ventures, and ideas. If you want to keep up with the latest industry trends, joining LinkedIn groups will surely be of use.
Get To Know Your Influencers
You need to identify who your influencers are and reach out to them. Make sure to start following them on LinkedIn and other social networks, subscribe to their newsletters, comment on their content, and share it on your own page. Generally speaking, try to get in touch with them. You can even ask them for advice as they’re usually very open to any questions. As you know, targeting your audience is imperative, but targeting your influencer(s) is a vital step in your social media strategy. You need to decide who your best allies in promoting your brand could be. What you should bear in mind is that customers are always more likely to trust recommendations from third parties or people who aren’t officially connected with a brand.
Increase Conversion Rates
There are a number of ways for increasing conversion rates, and everybody will try to persuade you that their methods are the best. But, there are some points that are inevitable if you want to convert your prospects into your customers.
- First of all, you need to have a good landing page – perfectly designed, uncluttered and a with a clear CTA button that stands out.
- Another important detail is creating a killer subject line. This means that you’ll be careful about using those words that aren’t spam triggers, but it’s very important for your subject lines to be short, sweet and personal– two-word subject lines are the most efficient. Why? Nowadays, most people open their emails on mobile devices such as cell phones or tablets, and a long subject line can’t be displayed in its entirety which makes it inefficient.
- Performing A/B testing and experimenting with the best time of day or week for sending emails is essential for establishing the most productive practices and sticking to them.
- Well-segmented lists are of vital importance for a successful email campaign. Use a top-notch email marketing automation platform in order to optimize your email ROI. Apart from that, it’s crucial to understand that not much can be done with 50 sent emails. We’re talking about 700-1000 emails a time if you want to make a difference and get your message across. Analyze your click and open rates, and focus on reports.
Attract New Customers
You can slowly grow your customer-base, but if you want to explode your business growth you need to think bigger. Joining a company that provides lead generation services, such as ExchangeLeads, is an excellent idea. Why wasting time and money on irrelevant and incomplete data when you can have clean, accurate, updated and ready-to-use contact information? Give your marketing and sales teams something to work with. Don’t let the growth of your company rely on a shot in the dark and a coincidence. Referrals are a powerful tool in growing your sales. That’s where your partners, influencers, and existing customers come in, so don’t hesitate to recruit them as brand ambassadors.
Make the Most of Social Media
Everybody knows how massive social media is nowadays, and yet many fail to use its full potentials. If you aren’t sure how social media can help you boost your sales, hire a social media specialist. Creating a well-rounded social media strategy is only the first step while executing it can be tricky. Spending several hours each day on social media networks is a must, and you need to post, share, comment, and engage with your audience on a daily basis. There’s so-called 10-4-1 rule of social media marketing, which means that out of your every 15 social media posts, 1 should be leading to your landing page, 4 should be leading to your blog posts and 10 should be useful content from third-party sources. That way you’ll avoid the trap of constantly talking about your company, products and you’ll provide your audience with quality and helpful articles.
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