Your company has just purchased a booth at a trade show and you will be in control of the booth. How can you be proactive to get your booth recognized? How can you start prospecting before the trade show even begins? In this three part blog, I will provide you with some tips that you need to follow before, during, and after the trade show.
1. Start #hashtagging on Twitter & Instagram that your company will be at the trade show
Social media is free and a great tool to use before trade shows. Whenever I go to trade shows, I always look to see what influencers of mine will also be attending. The best way to see what companies are going to be at the show is to see who is tweeting about it. I use a software called Tweepi, where I can see everyone that has used the hashtag for the event. Instagram can also be an equally valuable tool to connect with a different audience and alert them about your upcoming presence in their city. Hashtags and a public account apply on Instagram as well.
2. Comment and start following people who mention the trade show
Get involved in the conversation and start making notes. This is your chance to get an advantage over the competition, so it is ideal to join conversations. This is not the time to try and close a sale, but your chance to start building relationships with people at the show.
3. Post a picture of what you will be wearing at the trade show
What better way to help the exhibitors of the trade show find you? A black suit will not do much, but if you have a color like pink or purple or a company t-shirt, post that on Twitter or Instagram and let people know how you can be identified. If you don’t like wearing pink or purple, I am sure you can think of something that will make you stand out.
4. Research the companies going to the trade show
Before you step foot in the trade show, you should be able to list 25 companies that will be at that trade show. Just like you are preparing for a test, you need to prepare for a trade show. If you look like you have done your research, your prospects will notice and you have a better chance of turning a prospect into a sale after the trade show.
5. Bring a sample of how you can help companies going to the trade show.
When recruiters are looking for their next star athlete, they bring them to the athletic program and give them a jersey with their name. The athlete has not made any decisions, but it makes the athlete feel wanted. This is no different in business. If you know potential clients are going to be at the trade show, have something ready to show them you are working for them. Do your research and be unique, your prospect will love it.
6. Book appointments
At this point, you now have an idea of some of the people that will be coming to the trade show. This is the perfect time to book introductory meetings or quick coffees with people before or after the event. The sale often goes to the first person to interact, so it is a good idea to start booking your appointments early before the show.
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