I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can take advantage of, even if you aren’t familiar with this concept that has been around since 2010. Although many people still aren’t sure what growth hacking is all about, this marketing process is slowly making its way into the mainstream. It may sound like a mumbo-jumbo buzzword, but it’s actually very efficient and relatively easy to implement.
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Blogging
Yes, you’ve read this correctly. Starting a blog is also considered growth hacking. The thing is that people are usually confused about this “hacking” part of the equation, and they think that it has something to do with certain illegal practices of tweaking and breaking into a database, but nothing could be further from the truth. It’s about finding a better, more efficient way to grow by experimenting across all marketing channels. So, blogging is also a legitimate method of growth hacking. Actually, this might be an understatement as the content is the fuel that runs the growth hacking engine thus making blogging an essential strategy. By content, I mean all kinds of it – articles, videos, images, info graphics, or quizzes. Your prospects and customers need content and the better it is, you’ll be able to capture their attention and engage them. Of course, if you make a combined effort and publish on all social media platforms, including Twitter, Instagram, or LinkedIn, you’ll be more likely to expand your reach.
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Landing Page Optimization
Your landing pages are the starting points of the customer journey. You’re wondering why I’m even mentioning something that’s so easy and that everybody knows, right? Well, maybe in theory it is easy, but in practice, too many companies make big mistakes when it comes to landing page optimization.
Poorly structured landing pages that are cluttered and cramped with several offers are very likely to confuse your prospects and lead to high bounce rates. That lack of focus is a conversion killer, so make sure that you build a landing page for every single offer, because your customers don’t want any distractions while they’re making their purchasing decision, and by bombarding them with additional products and services, you only complicate that process.
According to Marketing Benchmarks From 7,000+ Companies Report by HubSpot, companies that increased the number of their landing pages from 1-5 to 6-10 experienced a 55 percent increase in leads. The same report has shown that companies with 40 and more landing pages got 12 times more leads than those that had 5 or less. The math is clear, the more landing pages, the more conversions.
Everything regarding your landing pages revolves around making things as simple as possible. That’s why you should include simple, auto-select forms that aren’t time consuming and tedious. Critical for boosting conversion rates is having a well-defined objective that is clear and obvious.
Did you know that 96 percent of visitors that come to your landing page aren’t yet ready to buy (Source: Marketo)? So, are you just going to let them go without trying to persuade them that your product or service is worth purchasing? Of course not. That’s where a retargeting pixel comes in. This virtually invisible JavaScript code is placed on your landing page, so it drops an anonymous browser cookie whenever someone visits your landing page. Once your prospect leaves without converting, the pixel triggers a string of your ads that are displayed to them while they browse the internet, thus reminding them about your offer. Believe it or not, but retargeting can increase your conversion rates by 147 percent, according to a ComScore study.
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Use Marketing and Sales Automation
When you start your company, it’s comparatively easy to nurture your prospects and customers and maintain successful relationships with them. However, once you grow your audience, it becomes almost impossible to send emails to everyone, run various campaigns, schedule meetings, and stay active on all social media channels. That’s what makes marketing and sales automation software indispensable when it comes to growth hacking.
For example, marketing automation can help you nurture your prospects, identify warm leads, and align sales with marketing. Similarly, reliable sales automation software is instrumental in increasing your ROI. Companies that started using SFA software decreased their sales cycle by 16 percent and cut the time-to-quota by 15 percent, while their deals increased in size by an average of 27 percent (Source: Aberdeen Group). Instead of wasting your time on all these time-consuming tasks, you will be able to focus on more important things and developing your business.
Still, despite the obvious benefits that marketing and sales automation offer, it’s surprising that only 49 percent of companies currently use these technologies. The situation is a little better when it comes to B2B companies, as 55 percent of them facilitate their sales and marketing processes by means of automation. However, maybe the reason for this comparatively low percentage lies in the fact that data hygiene is still the top challenge for 50 percent of companies that use marketing and sales automation, according to Adobe. AutoKlose, our new sales automation service that will be launched soon, is powered by ExchangeLeads, meaning that all your leads will be impeccably clean and verified by our 50-point data scrub process. Apply for our beta test, try it for free, and see its benefits for yourself: https://autoklose.com/
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