For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing.
Make it easy. Put your high quality content at the forefront of your website and these will shorten your buyer’s cycle when selling your product. If your prospects continue to come to your website for great content, you have them hooked on your website and when the time is right they will purchase your product.
The year of 2015 has been a wild one. However, buyers continue to rely on content to research all the different platforms before making a decision. Also, each buyer that comes to your website is also going to three other websites to see the offering of your competitors so it actually becomes a race to WHO PROVIDES BETTER CONTENT.
With 2016 approaching it might be time to start looking at the content you are providing your prospects. Is your content manager the right person for the position? Does he/she have a clear plan and marketing tactics for the upcoming year? All these questions should be going through your head as we head into the 4th quarter.
Not only, will these contents bring prospects back to your website, but it will allow them to see new features, updates, prices, white papers, while allowing them to gain deeper knowledge on the value you can provide them. Also, make this easy to find for your buyer. When you have an offering and the information is all over your website, you only have the first five seconds to capture your buyer’s attention. Therefore, make sure this is easily accessible so you can begin to build and nurture your relationship
Lastly, do you know everything about your clients/prospects? Not only the company name they work for but who they are and what their company does?