B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
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