A number of noticeable trends appear every year in the marketing world and despite changes to a digital platform, 2015 is no exception. Here are some of the more popular ones that Internet marketing purveyors should be taking notice of:
Digital marketing is emphasizing attention on the individual, especially on their behavior online. Messaging and advertisement that reflects past behavior has proven to statistically better connect and convince customers to act proactively more often than not. This personalized approach eliminates unwanted promotion, which is the number one turn-off for consumers.
Microtargeting is now a bona fide marketing tool. You’ve heard of niche marketing and target marketing. Microtargeting is specific to the individual customers who produce the most revenues and aims to convince them to buy more. It avoids wasted time on what-if people and puts all efforts on known customer retention.
Expansion of data is happening in everything. The day of anecdotal assumptions in marketing and campaign strategy is ending quickly. Instead, statistics and data behavior are becoming a standard in supporting commitments and justifying or reporting activity results. Trying to convince someone of a marketing effort without good data is going to go the way of the horse buggy.
Heard of the term “big data?” You most likely have. Your job and career future in marketing could depend on it. Understanding how to collect, compile and interpret big data is important, but knowing how to convert those interpretations into marketing directions is just as critical. If your efforts can’t play in the big data leagues, then you risk the chance of being ignored altogether by firms that rely on such information.
2016 will have its own share of new trends, but the above practices are clearly data and technology intensive, showing a preference for objective measurement and data-heavy decision making.