“Good marketing makes the company look smart.
Great marketing makes the customer feel smart.”
Joe Chernov
You’ve worked hard and created a great product. You’re absolutely sure your product is something that the market needs. Now what? It won’t sell and make profit unless you spread the word. There’s that common myth that needs busting ASAP – good products don’t need marketing because they sell themselves. Luckily, Steve Jobs knew better than that and that’s why the first thing that springs to mind when most of us hear the word “apple” is a series of iProducts and not one of the most popular and widespread fruits in the world. Let’s discuss how to stop worrying about sales and embrace marketing.
1. Brand Your Way to Profit
Building brand awareness is an essential technique of promoting your business. Don’t think that it’s enough just to advertize your product on TV or radio and expect a miracle to happen. That way you can easily end up as a one-hit sales wonder. This comprehensive approach should cover various activities such as creating an optimized website, improving social network presence or community involvement.
2. Short Story Long
People are usually fed up with hard sell advertising practices. Instead of that, tell them various interesting stories that are relatable. You need a stellar strategy to create a marketing narrative that will subtly signify how your product can solve a certain problem or improve customers’ life.
3. Are You Content?
Content marketing should be at the top of the list and here’s why. According to Content Marketing Media research, 70% of people would rather learn about a product through content opposed to 30% of those who prefer traditional advertising. There’s no better moment to reach your leads and contact than alluring them at the top of the funnel.
4. Offer Them Fries, Too!
We all try to get the most out of a situation. Upselling and cross-selling can significantly improve your profit, while on the other hand you provide your customer with maximum value. The trick is to do it properly and at the right time. Being tactful is a must in order not to come off as pushy.
5. Loyalty Pays Off
Show your customers that you care by offering them loyalty programs. Reward them for choosing your products by giving them loyalty cards, club cards, special sales coupons, discounts or free merchandise. Your investment doesn’t need to be too high, but every cent you put into such a program will multiply.
6. Eye Candy
Needles to say that quality is extremely important but if your product also has to be well-designed and visually appealing. As superficial as it may seem, this is one of the most crucial things when it comes to making your product profitable. It’s not a secret that people are heavily influenced by how the products as well as their packaging look when they’re making a purchasing decision.
7. All Ears
It’s of vital importance to listen to what your customers have to say and to keep the lines of communication open. Hear their complaints, needs, suggestions or accolades, and learn how to get your marketing message stand out. Use reliable methods to get feedback from your customers. Besides obtaining valuable information, they will feel that you respect their opinion.
8. Word of Mouth
Referral marketing is based on good old-fashioned method of word of mouth and its power only multiple with the help of new technologies and the internet. A Nielsen survey shows that 83% all over the world believe the recommendations they get from friends and family. This incredible potential of WOMM can really make a difference, especially if you use a carefully planned strategy to make it even more efficient.
9. Follow Up
Follow up is a simple and yet amazingly effective method of improving your sales. Still, some estimates say that almost 50% of such opportunities are wasted because companies fail to follow up on their sales leads. This basically means that many salespeople never contact leads that expressed interest in their product. On the other hand they don’t hesitate to make numerous cold calls to people who haven’t expressed any interest.
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