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A Guide to Creating and Delivering an Awesome Webinar - Exchange Leads

A Guide to Creating and Delivering an Awesome Webinar

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Most people are confused by the word Webinar even though it’s really just a fusion between “web” and “seminar” – or a virtual, interactive, educational tool. Some people are wondering – how effective are webinars for start-ups and from a marketing stand-point?

Great question! Webinars are rated as the 2nd most effective method for delivering B2B content! But only 62% of marketers are using them.

The main benefits of hosting webinars include:

  • Reach your audience quickly and effectively – easily able to target!
  • Build a rapport with your clients – it’s “face-to-face” and one-on-one to the client
  • Cost-effective without sacrificing leads – you’re reaching a large audience for a fraction of the cost of face to face engagements with each client
  • Your audience saves money too! – info at the tip of their fingers without travel costs
  • Portable/On-Demand – clients can view webinars on their laptops, desktops, projection screens and even tablets and mobile phones anywhere and everywhere.
  • Green – an attractive quality, as it preserves the environment by decreasing travel and usage of materials such as paper!

Let’s be honest – it’s always great to make money isn’t it? But, it’s even more awesome when you pair that with lead generation, which has added benefits such as: alleviating travel costs for clients and the business, and being portable and environmentally friendly!

Here are a few tips for creating an awesome webinar:

  1. Know your audience – gear the presentation towards them. Tweet This
  2. Choose an engaging topic – people are more likely to tune in if it’s exciting. Tweet This
  3. If possible – invite a guest on who is an expert on your topic. Tweet This
  4. Be interactive – create a question and answer period in real time to interact with viewers.Tweet This
  5. Send out an email invite in advance. Tweet This
  6. Constantly remind subscribers on all social media outlets – create a sense of urgency!Tweet This
  7. Send out a last-minute email to subscribers reminding them of the time. Tweet This
  8. Send a last-minute invite to those who haven’t yet registered. Tweet This
  9. Present your webinar and have fun! Tweet This

So,  get creative! and use a webinar to engage your clients! It helps to create a rapport with clients, engage new subscribers and maintain long-lasting business relationships!

Also, check out this infographic below for a quick and easy way to create your webinar!