Knowledge is power, information is money. As corny as it may seem at the first sight, this saying cuts to the chase. Now, the importance of relevant information multiplies exponentially when it comes to business. Finding accurate and up-to-date information about your potential clients is something that is crucial for the success of your product…
About eleads
9 Ways Marketing Can Boost Sales
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov You’ve worked hard and created a great product. You’re absolutely sure your product is something that the market needs. Now what? It won’t sell and make profit unless you spread the word. There’s that common myth that needs busting…
6 Steps in Pricing your products
Any new business venture means making tough decision, price being one of the hardest. As a small business of course you want to maximize revenue and increase profits. However to do this whilst keeping in mind the real value of the product AND the price your are charging is a whole new issue. Differentiate Determine…
November – Financial Literacy Month: How to Protect YOUR Business from Fraud
November is Financial Literacy Month (FLM).  On the official website for FLM and the Financial Consumer Agency of Canada (FCAC), financial literacy is defined as “having the knowledge, skills and confidence to make responsible financial decisions.” This month’s theme is, “Strengthening Financial Literacy through Collaboration.” Fraud awareness should be part of financial awareness. Now, it’s not…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
List of Emerging Marketing Trends in 2013 and 2014
Before we get into the emerging trends in marketing, 2014, we thought it would be interesting to do a flashback. Let us look at what trend-spotters noted for 2013. After all, you need to know where you have come from to see where you are going. We have provided the trends in lists.  You will…
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
Learn how