Were you wondering how ExchangeLeads new technology can help your business? Have you ever thought about the cost differential in your email marketing budget? How about the time constraint that regular lead generation causes? Well, look no further! This case study will provide you with all of the information you need to see the benefit…
The Dirt on the Canadian Anti-Spam Law: How ExchangeLeads Helps You to Stay Compliant
Who likes spam? Not me, and I’m sure not you. If you’re not in the know concerning the new anti-spam law rest assured, this post is going to show you everything you need to know! Effective July 1st 2014 Canadian Anti-Spam Law (for simplicity, let’s call it CASL) went into action. You might be asking the question: what does…
Email Blasting: Issues and Benefits
BLAST OFF! Emails that is… Email blasting – or e-blast – can be on the positive side of the line when it comes to email marketing. But, beware, if you cross the line then you are treading in spam waters! The key to effective email blasting, and keeping it on the right side of the fence,…
A Guide to Creating and Delivering an Awesome Webinar
Most people are confused by the word Webinar even though it’s really just a fusion between “web” and “seminar” – or a virtual, interactive, educational tool. Some people are wondering – how effective are webinars for start-ups and from a marketing stand-point? Great question! Webinars are rated as the 2nd most effective method for delivering…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Emerging Trends in Marketing: Digital Evolution
What was originally the technology industry has sailed into a new category that could be referred to as digital. The digital industry encompasses a wide array of sectors including: social media, marketing, and technology all in one. Digital is the future. It can be overwhelming to be in this industry. Millenials (Generation Y) and Generation…
Learn how 