Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
5 Crucial Methods for Growing Sales in 2017
The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
Why Salespeople Are Here to Stay!
You have probably heard someone say that online stores are making in-person sales obsolete. These people are often envisioning some sort of world where businesses are run by computers that replace real people. That scenario is never going to happen. Computers can enhance a consumer’s experience, but salespeople are an integral part of business and always will be. Personal Attention Automation has…
36% Better Conversion: Let Me Explain How I Did It
Have a recorded demo on the front page of your website Yes, that’s right. A simple recorded demo of your software will bring organic traffic to your website. Professionals are busy and it is tough for them to find 30 minutes to book a live demo. Therefore, what do you do? Offer it right on…
10 Sales Quotes That Can Help Your Business Grow
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Turning Up the Heat on Your Cold Leads for Maximum Results
Guest Author: Tiz G. Corta of Inspired Publishing How would your business change if you could warm up any cold email into a raving fan and customer? According to research by gigaom.com, 86% of marketers use e-mail marketing as the most effective method for awareness building, lead acquisition, sales conversion and customer retention. All it…
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