Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
Powerful Strategies for Combating Customer Churn
Improving churn rates and boosting customer lifetime value are substantial for the growth of your business. It’s important to calculate and track your customer churn rate as that’s how you’ll be able to understand whether your efforts have a positive or negative impact, as well as identify what you can do in order to retain…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
5 Crucial Methods for Growing Sales in 2017
The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business…
How to Outsell Your Competition with Big Data Analytics
Big Data is one of the most revolutionary opportunities for marketing and sales ever since the internet infiltrated all parts of our reality and dramatically changed it. According to Berkeley’s researchers, 1.5 billion gigabytes of information was produced only in 1999, and that amount doubled in size over the course of three years. SINTEF, a…
Convert negative reviews into a sales explosion!
Since the recent Olympics, I’ve been thinking about Ryan Lochte and how the negative comments affected his brand. Unfortunately, businesses are no different from personalities and once you are interacting with an audience the potential is there for a positive likewise a bad review. It’s often said that word of mouth travels faster than any…
6 Ways to enhance your team’s development
Nowadays, change is the one constant factor that any business can depend on. Planning cycles are shorter as the long term becomes ever more unpredictable. The time to implement, innovate or even respond to the market must be handled with dexterity as the market is so dynamic that time is the most crucial factor in…
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