We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
How to Use Growth Hacking to Boost Your Sales
I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
How to Use Interactive Marketing to Boost Conversions
Marketing has been evolving together with technology, and it has managed to break the fourth wall and drag audiences right into the plot. Instead of being mere spectators of the show and passive recipients of marketing messages, customers are now active participants in brand building and product development. Their opinion is more important and influential…
5 Simple Ways of Ruining Your Marketing Automation
Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
Social Proof as a Method for Increasing Conversion Rates
Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
5 Crucial Methods for Growing Sales in 2017
The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business…
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