No matter what some say, email marketing isn’t dead! It’s very much alive and kicking. This strategy is still considered to be the cornerstone of many successful marketing campaigns. It’s effective but only if properly executed. One of the most crucial steps in establishing a successful email marketing campaign is segmentation. Unfortunately, many marketers seem…
9 Ways Marketing Can Boost Sales
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov You’ve worked hard and created a great product. You’re absolutely sure your product is something that the market needs. Now what? It won’t sell and make profit unless you spread the word. There’s that common myth that needs busting…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
Is your buying cycle too long?
For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing. Make it easy. Put your high quality content at the forefront of your…
How to Use Content as the Silver Bullet in Sales!
When it comes to online sales, most consumers won’t pick up the phone to start asking questions. As a result, the online content associated with a product or service needs to be comprehensive and complete. A webpage usually has one chance to hook a consumer, which may last only a few seconds, before the decision…
36% Better Conversion: Let Me Explain How I Did It
Have a recorded demo on the front page of your website Yes, that’s right. A simple recorded demo of your software will bring organic traffic to your website. Professionals are busy and it is tough for them to find 30 minutes to book a live demo. Therefore, what do you do? Offer it right on…
10 Sales Quotes That Can Help Your Business Grow
Understanding and Harnessing The True Power of Inbound Marketing!
Why is marketing important Great marketing is the soul of successful corporations. Without it, many companies would be gone with the wind, as exposure is key to building a brand. Awareness and persuasion is customary for a business to capture their target market. Growing a business comes down to the company’s ability to sell itself…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
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