Knowledge is power, information is money. As corny as it may seem at the first sight, this saying cuts to the chase. Now, the importance of relevant information multiplies exponentially when it comes to business. Finding accurate and up-to-date information about your potential clients is something that is crucial for the success of your product…
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
The Current State of Data-Driven Marketing
The current state of data-driven market is about to ramp up and get a whole lot more competitive. That’s because the general economy in most of the major industries has been enjoying a significant amount of growth since the 2009 Recession, and the party van is just about out of gas. A retraction in business,…
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