A/B testing (also known as split testing ) is a method of comparing two versions against each other to determine which one performs better. This is then used to analyze data & statistics to validate the campaign. Why is it called A/B testing and not A/F testing or even A/P testing?  How can one decide which message is…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
36% Better Conversion: Let Me Explain How I Did It
Have a recorded demo on the front page of your website Yes, that’s right. A simple recorded demo of your software will bring organic traffic to your website. Professionals are busy and it is tough for them to find 30 minutes to book a live demo. Therefore, what do you do? Offer it right on…
Understanding and Harnessing The True Power of Inbound Marketing!
Why is marketing important Great marketing is the soul of successful corporations. Without it, many companies would be gone with the wind, as exposure is key to building a brand. Awareness and persuasion is customary for a business to capture their target market. Growing a business comes down to the company’s ability to sell itself…
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