We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
How to Use Growth Hacking to Boost Your Sales
I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
4 Crucial Reasons Why Using a CRM is a Must
What’s the first thing that comes to your mind when someone asks you what your most valuable asset is? Your employees? That’s definitely true because they’re essential to an organization’s success. Your innovative and unique product or service? No doubt that this is also a correct answer, and we all know that famous quote “A…
6 Tips to Crush Your Sales Goals
Thank you, but I’ll have to think about it. Every salesperson under the sun cringes upon hearing this polite, and yet vague response to their perfectly crafted pitch. It’s true that many things in the sales process are beyond your control, but some aren’t and you should focus on them. One of the things you…
Using Data Mining and Big Data to Predict Customer Behavior
The future depends on what you do today, said Mahatma Gandhi. Especially if you’re a salesperson or a marketer. Predicting customer behavior is one of the essential elements of marketing research, but we can’t deny that it’s still difficult to know what our customers will actually do, when and how much they will buy, or…
5 Crucial Methods for Growing Sales in 2017
The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business…
How to Outsell Your Competition with Big Data Analytics
Big Data is one of the most revolutionary opportunities for marketing and sales ever since the internet infiltrated all parts of our reality and dramatically changed it. According to Berkeley’s researchers, 1.5 billion gigabytes of information was produced only in 1999, and that amount doubled in size over the course of three years. SINTEF, a…
Email Marketing Segmentation Strategies
No matter what some say, email marketing isn’t dead! It’s very much alive and kicking. This strategy is still considered to be the cornerstone of many successful marketing campaigns. It’s effective but only if properly executed. One of the most crucial steps in establishing a successful email marketing campaign is segmentation. Unfortunately, many marketers seem…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
Learn how