Ask a business what the top three resources it needs are to be successful and experienced owners and managers will immediately include a good sales team as one of them. In fact, some might say sales are in all three categories. Sales generate the lifeblood of a business in terms of revenue. That money pays…
How to Use Content as the Silver Bullet in Sales!
When it comes to online sales, most consumers won’t pick up the phone to start asking questions. As a result, the online content associated with a product or service needs to be comprehensive and complete. A webpage usually has one chance to hook a consumer, which may last only a few seconds, before the decision…
36% Better Conversion: Let Me Explain How I Did It
Have a recorded demo on the front page of your website Yes, that’s right. A simple recorded demo of your software will bring organic traffic to your website. Professionals are busy and it is tough for them to find 30 minutes to book a live demo. Therefore, what do you do? Offer it right on…
6 Steps in Pricing your products
Any new business venture means making tough decision, price being one of the hardest. As a small business of course you want to maximize revenue and increase profits. However to do this whilst keeping in mind the real value of the product AND the price your are charging is a whole new issue. Differentiate Determine…
10 Sales Quotes That Can Help Your Business Grow
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Tips for Email Marketing in a Mobile Era: 2015
It’s still here, and changing faster than ever. Email marketing is still completely relevant and useful to increase your companies return on investment. There are however, plenty of challenges to contend with and opportunities provided with the future of email marketing. Today, I want to tell you how to remain (or become) successful in the…
Turning Up the Heat on Your Cold Leads for Maximum Results
Guest Author: Tiz G. Corta of Inspired Publishing How would your business change if you could warm up any cold email into a raving fan and customer? According to research by gigaom.com, 86% of marketers use e-mail marketing as the most effective method for awareness building, lead acquisition, sales conversion and customer retention. All it…
The Dirt on the Canadian Anti-Spam Law: How ExchangeLeads Helps You to Stay Compliant
Who likes spam? Not me, and I’m sure not you. If you’re not in the know concerning the new anti-spam law rest assured, this post is going to show you everything you need to know! Effective July 1st 2014 Canadian Anti-Spam Law (for simplicity, let’s call it CASL) went into action. You might be asking the question: what does…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
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