Before we get into the emerging trends in marketing, 2014, we thought it would be interesting to do a flashback. Let us look at what trend-spotters noted for 2013. After all, you need to know where you have come from to see where you are going. We have provided the trends in lists.  You will…
Email Blasting: Issues and Benefits
BLAST OFF! Emails that is… Email blasting – or e-blast – can be on the positive side of the line when it comes to email marketing. But, beware, if you cross the line then you are treading in spam waters! The key to effective email blasting, and keeping it on the right side of the fence,…
A Guide to Creating and Delivering an Awesome Webinar
Most people are confused by the word Webinar even though it’s really just a fusion between “web” and “seminar” – or a virtual, interactive, educational tool. Some people are wondering – how effective are webinars for start-ups and from a marketing stand-point? Great question! Webinars are rated as the 2nd most effective method for delivering…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
Emerging Trends in Marketing: Digital Evolution
What was originally the technology industry has sailed into a new category that could be referred to as digital. The digital industry encompasses a wide array of sectors including: social media, marketing, and technology all in one. Digital is the future. It can be overwhelming to be in this industry. Millenials (Generation Y) and Generation…
Learn how 