With the wealth of technology available to marketers’ measurement has become easier and yet more complex. Everyone talks about the importance of big data and yet many people and organizations by extension are still confused. Sure businesses collect and store data, but many people will tell you, they still don’t know how to use the…
6 Ways to enhance your team’s development
Nowadays, change is the one constant factor that any business can depend on. Planning cycles are shorter as the long term becomes ever more unpredictable. The time to implement, innovate or even respond to the market must be handled with dexterity as the market is so dynamic that time is the most crucial factor in…
Is there such a thing as too much communications in sales?
It seems like from the time we wake up we are either on our mobiles checking the weather, our contacts social media posts, stocks trading or what’s in the news. But what does this mean for businesses? Do we make ourselves more visible and are the platforms used really meaningful? This leads to the next…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
Google – The Future of Advertising for Your Business
Google has joined the ranks of existing social media titans to offer a new way to personalize your advertisements to potential clients using your own lists. Customer Match allows advertisers to upload their client lists in AdWords. The launch of this revolutionary access extends beyond basic web searching to include YouTube Trueview advertisements and the…
Is your buying cycle too long?
For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing. Make it easy. Put your high quality content at the forefront of your…
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