It’s still here, and changing faster than ever. Email marketing is still completely relevant and useful to increase your companies return on investment. There are however, plenty of challenges to contend with and opportunities provided with the future of email marketing. Today, I want to tell you how to remain (or become) successful in the…
Turning Up the Heat on Your Cold Leads for Maximum Results
Guest Author: Tiz G. Corta of Inspired Publishing How would your business change if you could warm up any cold email into a raving fan and customer? According to research by gigaom.com, 86% of marketers use e-mail marketing as the most effective method for awareness building, lead acquisition, sales conversion and customer retention. All it…
Understanding and Harnessing The True Power of Inbound Marketing!
Why is marketing important Great marketing is the soul of successful corporations. Without it, many companies would be gone with the wind, as exposure is key to building a brand. Awareness and persuasion is customary for a business to capture their target market. Growing a business comes down to the company’s ability to sell itself…
November – Financial Literacy Month: How to Protect YOUR Business from Fraud
November is Financial Literacy Month (FLM).  On the official website for FLM and the Financial Consumer Agency of Canada (FCAC), financial literacy is defined as “having the knowledge, skills and confidence to make responsible financial decisions.” This month’s theme is, “Strengthening Financial Literacy through Collaboration.” Fraud awareness should be part of financial awareness. Now, it’s not…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
List of Emerging Marketing Trends in 2013 and 2014
Before we get into the emerging trends in marketing, 2014, we thought it would be interesting to do a flashback. Let us look at what trend-spotters noted for 2013. After all, you need to know where you have come from to see where you are going. We have provided the trends in lists.  You will…
Email Blasting: Issues and Benefits
BLAST OFF! Emails that is… Email blasting – or e-blast – can be on the positive side of the line when it comes to email marketing. But, beware, if you cross the line then you are treading in spam waters! The key to effective email blasting, and keeping it on the right side of the fence,…
A Guide to Creating and Delivering an Awesome Webinar
Most people are confused by the word Webinar even though it’s really just a fusion between “web” and “seminar” – or a virtual, interactive, educational tool. Some people are wondering – how effective are webinars for start-ups and from a marketing stand-point? Great question! Webinars are rated as the 2nd most effective method for delivering…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
Learn how 