I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
Canada’s Anti-Spam Law and Its Implications for Marketing
Come July 1, 2017, nothing will be the same for marketers in Canada. CASL will come into force, and it will be its third and final stage. This legislation is one of the harshest in the world, and that’s why both Canadian companies and companies that are operating in Canada have to adhere to it…
Social Proof as a Method for Increasing Conversion Rates
Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
Email Marketing Segmentation Strategies
No matter what some say, email marketing isn’t dead! It’s very much alive and kicking. This strategy is still considered to be the cornerstone of many successful marketing campaigns. It’s effective but only if properly executed. One of the most crucial steps in establishing a successful email marketing campaign is segmentation. Unfortunately, many marketers seem…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
36% Better Conversion: Let Me Explain How I Did It
Have a recorded demo on the front page of your website Yes, that’s right. A simple recorded demo of your software will bring organic traffic to your website. Professionals are busy and it is tough for them to find 30 minutes to book a live demo. Therefore, what do you do? Offer it right on…
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