What was originally the technology industry has sailed into a new category that could be referred to as digital. The digital industry encompasses a wide array of sectors including: social media, marketing, and technology all in one.
Digital is the future.
It can be overwhelming to be in this industry. Millenials (Generation Y) and Generation Z employees have grown up in a media driven society with technology at their fingertips since basically infancy. The future is really focused on digital. Digital is effective and evolving because it’s real-time, North American societies crave RIGHT NOW. The digital industry, including email marketing, social media, technology and lead generation are rapidly evolving and it’s important to follow upcoming trends in order to stay relevant and remain successful.
So, with all of that said, check out these emerging trends in marketing for 2014!
- Real-Time Marketing (RTM)
Live web chats, personalized content, social media and triggered responses to web interactions. Direct Marketing News shared some facts on real-time marketing and the benefit it has for business owners.
It’s no surprise that seamlessness is so important today. Being connected is critical to building brand awareness. Technology interoperability, such as compatibility with Apple, Android, Google and Windows is expected by consumers now. Also, consumers are coming to expect compatibility between their social media accounts too. WordPress, for example, will post your blog to multiple social media accounts all at once with the push of a button – simplicity at its best.
68% of Gmail and Yahoo! users’ opens occur on a smartphone or tablet Litmus –”Email Analytics” (Dec 2013)
Emailmonday reported on various stats with regard to mobile email, and the consensus among most was that more emails are opened on mobile devices than on laptops or desktops. It’s similar to Real-Time Marketing in that we want everything NOW and even when they are eating lunch, on the subway, etc.
- Content Marketing
This is really the future of marketing. We have switched from live TV to on-demand and PVR, and we have learned to ignore the useless banter on the sides of the webpages we are surfing. So content marketing has become an innovative way to really build a business relationship and connect to your consumers on a one-to-one level. Content Marketing enables businesses to connect with a specific target audience with relevant, interesting, and engaging content that is personal to them. This increases click-through rates and is essentially communicating with your customers and potential clients, without selling!
These are just a handful of the types of marketing that are emerging and are slated to be very successful in the ever-rapidly evolving realm of digital marketing and technology. So, why not try out some of these types of marketing and remember, stay trendy!