Salesforce.com reported that in 2015 a whopping 84% of marketers will increase their marketing budget! Just because your budget increases, doesn’t mean you shouldn’t still spend smart. At the core, it’s all about using your contact list effectively and maintaining a successful and legitimate contact list. It was also reported that 73% of marketers agree that email marketing is an integral part of their business. So, how can you use your newly increased marketing budget to increase your sales and your ROI?
Create Good Content
It’s incredibly important to have good content, but nowadays good content isn’t necessarily just direct and engaging. In addition to having good content you need to have a successful design on how you’re going to use your content to the best of your ability. For example, does your design plan indicate email marketing as a plan or does it account for the digital age – social media etc.? Reports found that 70% of the increased marketing budget provided to companies would be used to spend on social media marketing/advertising.
Another area of marketing that’s exploding right now is mobile applications. In addition to actively marketing in a mobile dimension, it’s important to make sure that your website and contact is mobile friendly. Today, the majority of people are getting information on their tablets and mobile phones but not everyone’s website is mobile friendly – cutting off crucial information that could be vital to reeling in customers. Reports indicated that an engaging design can lead to a 130% increase in email clicks!
Embrace the Personalization of Marketing
In 2015 we are obsessed with reality television and we are engaged in media, social and otherwise. That’s why knowing your customer, and those who bounced, is so important to your business. By knowing your clients you can effectively personalize your marketing tactics and content in a way that decreases spamming, holds you accountable to CASL, and increases your ROI. When I click on a website, I expect that I’m going to see advertising, whether I’m on Facebook or a company’s site: what I don’t like, is when the advertising has nothing to do with me or the content I’m looking for. People, in general, are much more likely to click on advertising that applies to/interests them.
Invest in Analytics
Marketing to your clients is just half the battle. The other half, which is often over-looked, is analytics. Analytics allows you to see where your money is best being spent as far as indicating the correct channels of marketing. Analytic tools are available for your website and your social media channels – they give you the results as far as clicks, and visits, which lead to sales and clients! This tool also helps to increase the visibility that enables you to personalize your marketing design and your advertising.
Overall, ensure that you know your client; having a positive, successful, and lasting relationship will encourage future business. Regardless of online media, offline media, social media, advertising etc. building rapport with your client will be the key to building your business. Then, confirm that your website and contact channels are mobile friendly. Mobile is the future and you want to ensure that you embrace it or it will be difficult to stay on the cutting edge and more importantly, ahead of your competitors. Finally, use your analytic tools to stay on top of your leads, your business, and your clients. There is nothing more powerful than knowing your marketing from the inside-out.