The trade show has just ended and you have accumulated a ton of new business cards and have scanned hundreds of people. What do you do? When do you contact?Here are some tips that I use after the trade show.
1. Social events
If your trade show has a designated hotel for exhibitors and vendors, go the same night and socialize with everyone. It is always a great way to connect with some new people over wine or beer. Also, if you really want to get noticed, wear something very unique that people will look and say “who is that guy dressed like that?” For this reason alone, I like to wear purple or pink, as compliments on the way you dress can be a prospect when you come home.
2. Be different
Everyone at the trade show will be sending emails to the people they scanned or met. “Thank you for coming by my booth, I look forward to connecting.” How can you stand out? BE DIFFERENT. Try and think of something outside of the box to make sure you get their attention to your email rather than the other 100 people that will be contacting them. Another thing that I usually do is include something funny, or different that happened in my conversation with the prospect, which, if you followed part 2 of this blog, can be found on the back of the business card.
3. Wait 3-5 business days before you call your list of prospects
Did you see how I said call? Yes, if 80% of the people that got that same person’s contact information will email – instead, be a bit different and call your prospects. Everyone is busy, so waiting 3-5 business days for your prospects to travel back to their head office and catch up on emails will provide them more time for you.
4. Have a proposal ready
If you spoke to prospects during the show and already know their needs and interests, just send them a proposal. Writing an email with a complete proposal will save your prospects a lot of time. The two keys to getting new clients are to save them both time and money.
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