Marketing has been evolving together with technology, and it has managed to break the fourth wall and drag audiences right into the plot. Instead of being mere spectators of the show and passive recipients of marketing messages, customers are now active participants in brand building and product development. Their opinion is more important and influential…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
Social Proof as a Method for Increasing Conversion Rates
Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
Convert negative reviews into a sales explosion!
Since the recent Olympics, I’ve been thinking about Ryan Lochte and how the negative comments affected his brand. Unfortunately, businesses are no different from personalities and once you are interacting with an audience the potential is there for a positive likewise a bad review. It’s often said that word of mouth travels faster than any…
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
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