The future depends on what you do today, said Mahatma Gandhi. Especially if you’re a salesperson or a marketer. Predicting customer behavior is one of the essential elements of marketing research, but we can’t deny that it’s still difficult to know what our customers will actually do, when and how much they will buy, or…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
10 Sales Quotes That Can Help Your Business Grow
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
6 Email Tips You Should Be Using From the Most Successful People
1. Get a Head Start Start early in the morning! The most successful people will tell you that it’s important to get on top of your emails right away; it also feels awesome to go into the office with a clear inbox to ‘start’ your day. Also, there’s generally less emails coming in between 5…
Best Destinations for Mixing Business with Pleasure
They say: “find a job that you love and you never have to work a day in your life again.” For many people, business travel is an inherent part of the job description thus those love to wander seek out work that allows them to fulfill their travel dreams. While some point out the tax…
November – Financial Literacy Month: How to Protect YOUR Business from Fraud
November is Financial Literacy Month (FLM). On the official website for FLM and the Financial Consumer Agency of Canada (FCAC), financial literacy is defined as “having the knowledge, skills and confidence to make responsible financial decisions.” This month’s theme is, “Strengthening Financial Literacy through Collaboration.” Fraud awareness should be part of financial awareness. Now, it’s not…
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