We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
5 Simple Ways of Ruining Your Marketing Automation
Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
Canada’s Anti-Spam Law and Its Implications for Marketing
Come July 1, 2017, nothing will be the same for marketers in Canada. CASL will come into force, and it will be its third and final stage. This legislation is one of the harshest in the world, and that’s why both Canadian companies and companies that are operating in Canada have to adhere to it…
5 Rules for an Effective and Non-Annoying Follow-Up
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that following up holds second place. However, statistics show that 80% of sales require 5 follow-up phone calls after the initial contact (Source: The Marketing Donut), and yet a whopping 44% of salespeople give up after just one follow-up…
6 Tips to Crush Your Sales Goals
Thank you, but I’ll have to think about it. Every salesperson under the sun cringes upon hearing this polite, and yet vague response to their perfectly crafted pitch. It’s true that many things in the sales process are beyond your control, but some aren’t and you should focus on them. One of the things you…
Are You Scared Of Cold Calling? 4 Tips To Get Over Your Fear
Are you one of those salespeople who will try any strategy besides cold calling to generate quality leads? Do you have a fear of rejection when making a call to your potential prospect? “It’s time to get over your fear” Cold calling success does not go to the smartest in the room, the best looking, hardest…
Turning Up the Heat on Your Cold Leads for Maximum Results
Guest Author: Tiz G. Corta of Inspired Publishing How would your business change if you could warm up any cold email into a raving fan and customer? According to research by gigaom.com, 86% of marketers use e-mail marketing as the most effective method for awareness building, lead acquisition, sales conversion and customer retention. All it…
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