I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
Understanding and Harnessing The True Power of Inbound Marketing!
Why is marketing important Great marketing is the soul of successful corporations. Without it, many companies would be gone with the wind, as exposure is key to building a brand. Awareness and persuasion is customary for a business to capture their target market. Growing a business comes down to the company’s ability to sell itself…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
Content Marketing: Fact versus Fiction
Marketing’s Future: The Importance of Integrating Content Marketing into your Business Hello, Exchange Leads readers. As you may have noticed the subject for this blog, content marketing, was on our list of trends to watch out for in 2013 and 2014, respectively. In this blog, we will discuss, why incorporating content marketing into your marketing…
Learn how