Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…