We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
5 Simple Ways of Ruining Your Marketing Automation
Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
Canada’s Anti-Spam Law and Its Implications for Marketing
Come July 1, 2017, nothing will be the same for marketers in Canada. CASL will come into force, and it will be its third and final stage. This legislation is one of the harshest in the world, and that’s why both Canadian companies and companies that are operating in Canada have to adhere to it…
4 Crucial Reasons Why Using a CRM is a Must
What’s the first thing that comes to your mind when someone asks you what your most valuable asset is? Your employees? That’s definitely true because they’re essential to an organization’s success. Your innovative and unique product or service? No doubt that this is also a correct answer, and we all know that famous quote “A…
5 Rules for an Effective and Non-Annoying Follow-Up
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that following up holds second place. However, statistics show that 80% of sales require 5 follow-up phone calls after the initial contact (Source: The Marketing Donut), and yet a whopping 44% of salespeople give up after just one follow-up…
5 Crucial Methods for Growing Sales in 2017
The end of the year is the best time to reflect on what you’ve accomplished so far. It’s also useful to analyze the things you aren’t satisfied with, identify your mistakes and learn from them. But, it’s instrumental that you make a plan for the next year and see how you can improve your business…
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Email Blasting: Issues and Benefits
BLAST OFF! Emails that is… Email blasting – or e-blast – can be on the positive side of the line when it comes to email marketing. But, beware, if you cross the line then you are treading in spam waters! The key to effective email blasting, and keeping it on the right side of the fence,…
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