I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
How to Use Interactive Marketing to Boost Conversions
Marketing has been evolving together with technology, and it has managed to break the fourth wall and drag audiences right into the plot. Instead of being mere spectators of the show and passive recipients of marketing messages, customers are now active participants in brand building and product development. Their opinion is more important and influential…
15 Mind-Blowing Email Marketing Stats YOU Need to Read!
Email marketing is still alive and kicking. Moreover, it’s one of the most valuable tools for marketers If you think that I’m wrong, you should read these stats and see for yourself.
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
Google – The Future of Advertising for Your Business
Google has joined the ranks of existing social media titans to offer a new way to personalize your advertisements to potential clients using your own lists. Customer Match allows advertisers to upload their client lists in AdWords. The launch of this revolutionary access extends beyond basic web searching to include YouTube Trueview advertisements and the…
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
List of Emerging Marketing Trends in 2013 and 2014
Before we get into the emerging trends in marketing, 2014, we thought it would be interesting to do a flashback. Let us look at what trend-spotters noted for 2013. After all, you need to know where you have come from to see where you are going. We have provided the trends in lists.  You will…
Learn how