We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
How to Use Growth Hacking to Boost Your Sales
I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Tips for Email Marketing in a Mobile Era: 2015
It’s still here, and changing faster than ever. Email marketing is still completely relevant and useful to increase your companies return on investment. There are however, plenty of challenges to contend with and opportunities provided with the future of email marketing. Today, I want to tell you how to remain (or become) successful in the…