If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
Google – The Future of Advertising for Your Business
Google has joined the ranks of existing social media titans to offer a new way to personalize your advertisements to potential clients using your own lists. Customer Match allows advertisers to upload their client lists in AdWords. The launch of this revolutionary access extends beyond basic web searching to include YouTube Trueview advertisements and the…
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. It’s a well-known fact that many leads turn out to be ‘duds’ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
Tips for Email Marketing in a Mobile Era: 2015
It’s still here, and changing faster than ever. Email marketing is still completely relevant and useful to increase your companies return on investment. There are however, plenty of challenges to contend with and opportunities provided with the future of email marketing. Today, I want to tell you how to remain (or become) successful in the…
Understanding and Harnessing The True Power of Inbound Marketing!
Why is marketing important Great marketing is the soul of successful corporations. Without it, many companies would be gone with the wind, as exposure is key to building a brand. Awareness and persuasion is customary for a business to capture their target market. Growing a business comes down to the company’s ability to sell itself…
Dominion Roofing – Case Study
Time is Money, Money is Time: A Case Study on ExchangeLeads
Were you wondering how ExchangeLeads new technology can help your business? Have you ever thought about the cost differential in your email marketing budget? How about the time constraint that regular lead generation causes? Well, look no further! This case study will provide you with all of the information you need to see the benefit…
The Dirt on the Canadian Anti-Spam Law: How ExchangeLeads Helps You to Stay Compliant
Who likes spam? Not me, and I’m sure not you. If you’re not in the know concerning the new anti-spam law rest assured, this post is going to show you everything you need to know! Effective July 1st 2014 Canadian Anti-Spam Law (for simplicity, let’s call it CASL) went into action. You might be asking the question: what does…
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