Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, itās time to start nurturing them. Did you know…
Warning: Youāre Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that donāt blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Arenāt these two things synonymous? And what does content have to do with it all? Letās start from the beginning. We all know that…
The Importance of Having Relevant Information
Knowledge is power, information is money. As corny as it may seem at the first sight, this saying cuts to the chase. Now, the importance of relevant information multiplies exponentially when it comes to business. Finding accurate and up-to-date information about your potential clients is something that is crucial for the success of your product…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If youāre just tuning in – make sure to read our last post: SuperBowl 50: SalesĀ Vs. Marketing Ā first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). Weāll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
Google – The Future of Advertising for Your Business
Google has joined the ranks of existing social media titans to offer a new way to personalize your advertisements to potential clients using your own lists. Customer Match allows advertisers to upload their client lists in AdWords. The launch of this revolutionary access extends beyond basic web searching to include YouTube Trueview advertisements and the…
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. Itās a well-known fact that many leads turn out to be ādudsā when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010.Ā The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
Start-Up Marketing ā The Trials, Tribulations and Goals, and How to Conquer Them
āBusiness only has two functions ā marketing and innovationā ā Milan Kundera ExchangeLeads has the latter down already, now itās time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Learn how 
