I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
15 Mind-Blowing Email Marketing Stats YOU Need to Read!
Email marketing is still alive and kicking. Moreover, it’s one of the most valuable tools for marketers If you think that I’m wrong, you should read these stats and see for yourself.
5 Simple Ways of Ruining Your Marketing Automation
Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
4 Crucial Reasons Why Using a CRM is a Must
What’s the first thing that comes to your mind when someone asks you what your most valuable asset is? Your employees? That’s definitely true because they’re essential to an organization’s success. Your innovative and unique product or service? No doubt that this is also a correct answer, and we all know that famous quote “A…
9 Ways Marketing Can Boost Sales
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov You’ve worked hard and created a great product. You’re absolutely sure your product is something that the market needs. Now what? It won’t sell and make profit unless you spread the word. There’s that common myth that needs busting…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
Learn how 
