A Guide to Creating and Delivering an Awesome Webinar
Most people are confused by the word Webinar even though it’s really just a fusion between “web” and “seminar” – or a virtual, interactive, educational tool. Some people are wondering – how effective are webinars for start-ups and from a marketing stand-point? Great question! Webinars are rated as the 2nd most effective method for delivering…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Emerging Trends in Marketing: Digital Evolution
What was originally the technology industry has sailed into a new category that could be referred to as digital. The digital industry encompasses a wide array of sectors including: social media, marketing, and technology all in one. Digital is the future. It can be overwhelming to be in this industry. Millenials (Generation Y) and Generation…
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