We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
How to Use Growth Hacking to Boost Your Sales
I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
How to Use Interactive Marketing to Boost Conversions
Marketing has been evolving together with technology, and it has managed to break the fourth wall and drag audiences right into the plot. Instead of being mere spectators of the show and passive recipients of marketing messages, customers are now active participants in brand building and product development. Their opinion is more important and influential…
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
5 Rules for an Effective and Non-Annoying Follow-Up
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that following up holds second place. However, statistics show that 80% of sales require 5 follow-up phone calls after the initial contact (Source: The Marketing Donut), and yet a whopping 44% of salespeople give up after just one follow-up…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
Email Marketing Segmentation Strategies
No matter what some say, email marketing isn’t dead! It’s very much alive and kicking. This strategy is still considered to be the cornerstone of many successful marketing campaigns. It’s effective but only if properly executed. One of the most crucial steps in establishing a successful email marketing campaign is segmentation. Unfortunately, many marketers seem…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
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