I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
5 Simple Ways of Ruining Your Marketing Automation
Almost 63% (two-thirds) of very successful companies use their marketing automation tools extensively, while more than 37% (one-third) managed to become the best in class with limited use (Source: Three Deep & Ascend 2). 64% of marketers say that they saw the benefits of using marketing automation within the first 6 months of its implementation….
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
5 Rules for an Effective and Non-Annoying Follow-Up
Cold calling is at the top of salespeople’s hate list, that’s for sure, but it seems that following up holds second place. However, statistics show that 80% of sales require 5 follow-up phone calls after the initial contact (Source: The Marketing Donut), and yet a whopping 44% of salespeople give up after just one follow-up…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
A always B be C closing
Any method you use for sales, at some point in your conversations with your prospects you have to ask “for the business”. Where so many of my clients have gone wrong was not stepping out of their comfort zone. Most people do not know when or how to ask for the business as they have…
7 Steps of Lead Generation – The Consumer Acquisition Dilemma: Quantity Leads versus Quality Leads
THE FOUNDATION Our first article from Lead Views, “ Striking a balance between Quality vs. Quantity in Lead Generation ,” is from 2010. The article is based on a study, “Marketing ROI & Performance Evaluation Study,” whereby research data suggested that 60% – more than half of marketers surveyed – focused on ‘quality leads compared to 40% of marketers whom focused on quantity leads….
Learn how