Knowledge is power, information is money. As corny as it may seem at the first sight, this saying cuts to the chase. Now, the importance of relevant information multiplies exponentially when it comes to business. Finding accurate and up-to-date information about your potential clients is something that is crucial for the success of your product…
9 Ways Marketing Can Boost Sales
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov You’ve worked hard and created a great product. You’re absolutely sure your product is something that the market needs. Now what? It won’t sell and make profit unless you spread the word. There’s that common myth that needs busting…
How to get the most from your marketing data?
With the wealth of technology available to marketers’ measurement has become easier and yet more complex. Everyone talks about the importance of big data and yet many people and organizations by extension are still confused. Sure businesses collect and store data, but many people will tell you, they still don’t know how to use the…
6 Ways to enhance your team’s development
Nowadays, change is the one constant factor that any business can depend on. Planning cycles are shorter as the long term becomes ever more unpredictable. The time to implement, innovate or even respond to the market must be handled with dexterity as the market is so dynamic that time is the most crucial factor in…
How to turn a NO into a YES in Sales
No, Non… In business this one word can shatter many dreams or it can actually do the reverse by creating opportunities. For a business practitioner no should not be the end of the conversation. As business leaders we should take the NO as a challenge, an opportunity to develop an idea and to be creative…
Are You Scared Of Cold Calling? 4 Tips To Get Over Your Fear
Are you one of those salespeople who will try any strategy besides cold calling to generate quality leads? Do you have a fear of rejection when making a call to your potential prospect? “It’s time to get over your fear” Cold calling success does not go to the smartest in the room, the best looking, hardest…
Is there such a thing as too much communications in sales?
It seems like from the time we wake up we are either on our mobiles checking the weather, our contacts social media posts, stocks trading or what’s in the news. But what does this mean for businesses? Do we make ourselves more visible and are the platforms used really meaningful? This leads to the next…
A always B be C closing
Any method you use for sales, at some point in your conversations with your prospects you have to ask “for the business”. Where so many of my clients have gone wrong was not stepping out of their comfort zone. Most people do not know when or how to ask for the business as they have…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
Learn how 
