I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
10 Sales Quotes That Can Help Your Business Grow
November – Financial Literacy Month: How to Protect YOUR Business from Fraud
November is Financial Literacy Month (FLM).  On the official website for FLM and the Financial Consumer Agency of Canada (FCAC), financial literacy is defined as “having the knowledge, skills and confidence to make responsible financial decisions.” This month’s theme is, “Strengthening Financial Literacy through Collaboration.” Fraud awareness should be part of financial awareness. Now, it’s not…
Start-Up Marketing – The Trials, Tribulations and Goals, and How to Conquer Them
“Business only has two functions – marketing and innovation” – Milan Kundera ExchangeLeads has the latter down already, now it’s time for Marketing. Start-up marketing is one of the most difficult aspects of the start-up process; the endgame is for the product to be so awesome that it sells itself. How do we do that, you…
Learn how 
