With the influx of Millenials in the workplace, it’s true that E-mail is the communication of the future. Virtually everyone has a tablet, a smart phone, a laptop, a Chromebook, or a Mac. Even my 80 year old grandmother loves her iPad mini.
Very few companies rely on post-mail (or snail mail…), even fax, as they just aren’t quick enough. There are some days where an answer to a question is required now, not in 3 days when the post office delivers – but we still want the written word rather than a simple phone call. Plus – it’s easy to respond to a quick email regardless of where you are, where a phone call might not be appropriate.
In saying that, I thought it would be interesting to share with you some statistics on emails, social media, mobile technology and business (some are even mind blowing!):
- In 2013 there were about 9 billion email accounts worldwide. This number is expected to increase to 4.9 billion in only 3 years!
- Also in 2013, over 100 billion business emails were sent and received each day. This number is predicted to jump to over 132 billion emails sent and received by the end of 2017.
- 90% of consumers chose email newsletter as the preferred medium for receiving updates.
- Mobile instant messaging (Apple iMessage, Blackberry Messenger, WhatsApp Messenger, Skype etc.) accounts are expected to total approximately 4 billion by the end of 2017.
- Mobile email users, both business and consumer users, totaled 897 million in 2013.
- 64% of decision-makers read their email on mobile device.
- For every $1 spent, $44.25 is the average return on email marketing.
- Personalized subject lines are 2% more likely to be open than generic ones.
- 72% of B2B buyers are most likely to share useful and interesting content via email.
- Emails that include social media sharing buttons have a 158% higher click-through rate.
- 91% of consumers use email at least once a day.
- Email is almost 40 times better at acquiring new customers than Facebook and Twitter
- 88% of B2B marketers cite email as the most effective lead generation tactic.
- Nearly one third of email recipients open email based on subject line alone.
- Monday has the highest email open rate of any day of the week.