Email marketing is still alive and kicking. Moreover, it’s one of the most valuable tools for marketers If you think that I’m wrong, you should read these stats and see for yourself.
The first GenZers are about to hit the workforce. As this generation was born into the Digital Age, it’s only logical that they’re technologically fluent. Virtually everyone has a tablet, a smart phone, a laptop, a Chromebook, or a Mac, while all kinds of wearables are growing in popularity. Even my 80 year old grandmother loves her iPad mini. This means that email has a bright future as the medium of both business and personal communication.
Email’s successful transition to mobile has made it stronger than ever, while all kinds of automation technologies will make it indispensable for any serious marketing effort. According to some surveys, email marketing is among the most powerful strategies for targeting, lead generation, or prospect nurturing.
Many marketers predicted that social media would squeeze email out, as well as make it redundant and obsolete, but it turned out that nowadays this old-school method of communication is way more effective and with a significantly higher ROI than any social network. Despite the rise of instant messengers, email has managed to survive and stay relevant.
In saying that, I thought it would be interesting to share with you some awesome statistics on emails, social media, mobile technology and business, that will definitely convince you why email still rules.
Editor’s Note: June 2017, Updated.
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