We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points are, and to come up with effective solutions.
CRM, marketing automation software, and various other tools have been developed to help entrepreneurs streamline almost every part of sales and marketing. Nearly two-thirds (63 percent) of the “Very successful entrepreneurs” use their marketing automation systems extensively, while more than a third (37 percent) achieved best-in-class status with limited use (Source: Three Deep & Ascend2 “Marketing Automation Trends for Success”). Similarly, a sales automation platform can tremendously facilitate the sales process and boost your productivity.
01. Time Is Money 💰
When you’re in sales, time is of critical importance. Long sales cycles mean that you’ll waste a lot of time and energy, and possibly miss out on some other lucrative opportunities while you’re trying to close a deal.
A study has shown that companies that use sales automation software’s can decrease their sales cycle by 16 percent and cut the time-to-quota by 15 percent, while their deals can increase in size by an average of 27 percent (Source: Aberdeen Group). When you have a quality product or service and you want to promote and present it to your potential customers, it’s clear that you have a lot of cold calling to do and a lot of sales appointments to make. We can be honest and admit that these activities aren’t exactly pleasant for many salespeople, but they’re an inevitable part of their job. Apart from being unpleasant, they’re also time-consuming.
Luckily, a sales automation software can help you accelerate the whole process and save you from cold calling. Our new sales automation platform Autoklose, offers a unique feature that will enable you to automatically schedule appointments with targeted leads. In other words, you only have to pick the contacts which you want to contact, compose your offer, and launch a campaign. Your prospects will only have to pick a date that works for them and make an appointment directly in your calendar. To cut the long story short, all this will make you more efficient and skyrocket your profit.
02. Lead Generation and Nurturing 📈
Sales automation software usually offers a possibility of extracting leads from marketing campaigns, website visits, and other interactions with people, thus allowing sales reps to contact these newly obtained leads.
Statistics say that contacting prospects immediately after the initial interaction dramatically increases chances of building customer engagement which can result in a sale. Autoklose has another ace in the hole for you as using our platform will give you access to over 7 million verified B2B leads. We’re talking about a searchable database jam-packed with contacts from any industry at the tip of your fingers.
This database, which is powered by ExchangeLeads, provides you with manually verified and scrubbed leads that you can browse through and segment into lists based on various preferences, including particular niches, levels, and geolocations. Lead nurturing is essential for developing your relationships with your prospects, and while your business is still small, it can be done manually, but once your business grows, it would be virtually impossible to manage communication with all your clients without automation. Autoklose allows you to schedule segmented email drip campaigns to expand your customer base and stay in touch with your existing customers. CRM integration will coordinate your sales and marketing efforts by aligning your sales and marketing teams.
Businesses that fail to establish sales and marketing alignment suffer from a lack of productivity and poor performance. Namely, it frequently happens that marketing teams send unqualified or unverified leads to sales, which leads to further complications. Also, 75 percent of sales reps report that they never or only occasionally use what they get from their marketing teams (Source: Firebrick Consulting), mainly because they feel that the content isn’t personalized or that it won’t resonate with their buyers. Sales automation platform keeps everything under the same roof and establishes a creative synergy between teams.
03. Sales forecasting 🔎
One of the most important things when it comes to sales is being able to understand when and why a purchase will be made. AI helps salespeople get answers to these questions, as the use of big data and structured analysis makes it possible to predict customer behavior. Namely, based on various reports and analyses performed by the sales automation software, you’ll be able to identify warm leads and act on the situation. Precise and intelligent projection is crucial for gaining insight into the forthcoming revenue. With Autoklose you’ll get detailed and thorough analytics by means of which it will be much easier for you to timely spot sales opportunities and make the most of them.
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