Email marketing is still alive and kicking. Moreover, it’s one of the most valuable tools for marketers If you think that I’m wrong, you should read these stats and see for yourself.
How do you revive a dying campaign?
It can happen to anyone, we plan, we sketch and design a product and prepare for launch. We become so attached to our ideas that we lose objectivity and sometimes can’t see the obvious pitfalls in our campaign. As someone who is into sales and marketing, we pray that this never happens and that we…
Convert negative reviews into a sales explosion!
Since the recent Olympics, I’ve been thinking about Ryan Lochte and how the negative comments affected his brand. Unfortunately, businesses are no different from personalities and once you are interacting with an audience the potential is there for a positive likewise a bad review. It’s often said that word of mouth travels faster than any…
How to get the most from your marketing data?
With the wealth of technology available to marketers’ measurement has become easier and yet more complex. Everyone talks about the importance of big data and yet many people and organizations by extension are still confused. Sure businesses collect and store data, but many people will tell you, they still don’t know how to use the…
6 Ways to enhance your team’s development
Nowadays, change is the one constant factor that any business can depend on. Planning cycles are shorter as the long term becomes ever more unpredictable. The time to implement, innovate or even respond to the market must be handled with dexterity as the market is so dynamic that time is the most crucial factor in…
How to turn a NO into a YES in Sales
No, Non… In business this one word can shatter many dreams or it can actually do the reverse by creating opportunities. For a business practitioner no should not be the end of the conversation. As business leaders we should take the NO as a challenge, an opportunity to develop an idea and to be creative…
Is there such a thing as too much communications in sales?
It seems like from the time we wake up we are either on our mobiles checking the weather, our contacts social media posts, stocks trading or what’s in the news. But what does this mean for businesses? Do we make ourselves more visible and are the platforms used really meaningful? This leads to the next…
Conversion Strategies – How to Move Your Leads from Cold to Hot
If you’re just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). We’ll also discuss how to get over…
SuperBowl 50: Sales vs. Marketing
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
Learn how 
