We’re living in an era where entrepreneurship is the best choice for people who refuse to be limited by the nine-to-five schedule and who believe in the power of ideas. Small businesses and startups have been flourishing for quite some time, and we’ve had a chance to identify what their main problems and pain points…
How to Use Growth Hacking to Boost Your Sales
I’ve always believed that testing and experimenting are of vital importance for growing my business. True entrepreneurs try all available methods in order to improve their conversion rates, and growth hacking has become an indispensable part of every marketing arsenal. That’s why I’d like to discuss a couple of essential tactics that you can…
Cold Calling vs Cold Emailing: Which One Works Better?
This dilemma is frequently faced by marketers. Both strategies have their upsides and downsides, and the key is to identify when it’s better to grab a phone and when to hit the send button. Generally speaking, some people like emailing better, mainly because it gives them more time to think everything through and come up…
How to Use Interactive Marketing to Boost Conversions
Marketing has been evolving together with technology, and it has managed to break the fourth wall and drag audiences right into the plot. Instead of being mere spectators of the show and passive recipients of marketing messages, customers are now active participants in brand building and product development. Their opinion is more important and influential…
3 Effective Lead Nurturing Tactics That Will Boost Your Conversion Rates
We all know how challenging lead generation can be, as today’s buyers have an abundance of choices and possibilities. After you complete the first step and the top of your funnel is packed with qualified leads, or prospects who expressed interest in your product or service, it’s time to start nurturing them. Did you know…
Warning: You’re Losing Money by Not Using These Demand Generation Strategies
B2B companies that blog 1-2 times a month generate 70% more leads than those that don’t blog at all (Source: HubSpot). Wait, are we talking about lead generation or demand generation? Aren’t these two things synonymous? And what does content have to do with it all? Let’s start from the beginning. We all know that…
4 Crucial Reasons Why Using a CRM is a Must
What’s the first thing that comes to your mind when someone asks you what your most valuable asset is? Your employees? That’s definitely true because they’re essential to an organization’s success. Your innovative and unique product or service? No doubt that this is also a correct answer, and we all know that famous quote “A…
Social Proof as a Method for Increasing Conversion Rates
Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
The Importance of Having Relevant Information
Knowledge is power, information is money. As corny as it may seem at the first sight, this saying cuts to the chase. Now, the importance of relevant information multiplies exponentially when it comes to business. Finding accurate and up-to-date information about your potential clients is something that is crucial for the success of your product…
How do you revive a dying campaign?
It can happen to anyone, we plan, we sketch and design a product and prepare for launch. We become so attached to our ideas that we lose objectivity and sometimes can’t see the obvious pitfalls in our campaign. As someone who is into sales and marketing, we pray that this never happens and that we…
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