Are you one of those salespeople who will try any strategy besides cold calling to generate quality leads? Do you have a fear of rejection when making a call to your potential prospect? “It’s time to get over your fear” Cold calling success does not go to the smartest in the room, the best looking, hardest…
Why I Hate A/B Testing!
A/B testing (also known as split testing ) is a method of comparing two versions against each other to determine which one performs better. This is then used to analyze data & statistics to validate the campaign. Why is it called A/B testing and not A/F testing or even A/P testing?  How can one decide which message is…
A always B be C closing
Any method you use for sales, at some point in your conversations with your prospects you have to ask “for the business”. Where so many of my clients have gone wrong was not stepping out of their comfort zone. Most people do not know when or how to ask for the business as they have…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
7 Tips to Help Maintain Your Next Client
Last week, I spoke to a group of salespeople about the importance of not only closing their next client, but also maintaining those clients year after year. Building a sales funnel can take days, months, and even years for big deals, so knowing how to maintain those clients is very important to a stable business….
Is your buying cycle too long?
For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing. Make it easy. Put your high quality content at the forefront of your…
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
Top Data Marketing Trends of 2015
A number of noticeable trends appear every year in the marketing world and despite changes to a digital platform, 2015 is no exception. Here are some of the more popular ones that Internet marketing purveyors should be taking notice of: Digital marketing is emphasizing attention on the individual, especially on their behavior online. Messaging and…
How to Create a High-Performing Sales Culture
Ask a business what the top three resources it needs are to be successful and experienced owners and managers will immediately include a good sales team as one of them. In fact, some might say sales are in all three categories. Sales generate the lifeblood of a business in terms of revenue. That money pays…
How to Use Content as the Silver Bullet in Sales!
When it comes to online sales, most consumers won’t pick up the phone to start asking questions. As a result, the online content associated with a product or service needs to be comprehensive and complete. A webpage usually has one chance to hook a consumer, which may last only a few seconds, before the decision…
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