Since the recent Olympics, I’ve been thinking about Ryan Lochte and how the negative comments affected his brand. Unfortunately, businesses are no different from personalities and once you are interacting with an audience the potential is there for a positive likewise a bad review. It’s often said that word of mouth travels faster than any…
How to get the most from your marketing data?
With the wealth of technology available to marketers’ measurement has become easier and yet more complex. Everyone talks about the importance of big data and yet many people and organizations by extension are still confused. Sure businesses collect and store data, but many people will tell you, they still don’t know how to use the…
6 Ways to enhance your team’s development
Nowadays, change is the one constant factor that any business can depend on. Planning cycles are shorter as the long term becomes ever more unpredictable. The time to implement, innovate or even respond to the market must be handled with dexterity as the market is so dynamic that time is the most crucial factor in…
How to turn a NO into a YES in Sales
No, Non… In business this one word can shatter many dreams or it can actually do the reverse by creating opportunities. For a business practitioner no should not be the end of the conversation. As business leaders we should take the NO as a challenge, an opportunity to develop an idea and to be creative…
Are You Scared Of Cold Calling? 4 Tips To Get Over Your Fear
Are you one of those salespeople who will try any strategy besides cold calling to generate quality leads? Do you have a fear of rejection when making a call to your potential prospect? “It’s time to get over your fear” Cold calling success does not go to the smartest in the room, the best looking, hardest…
Is there such a thing as too much communications in sales?
It seems like from the time we wake up we are either on our mobiles checking the weather, our contacts social media posts, stocks trading or what’s in the news. But what does this mean for businesses? Do we make ourselves more visible and are the platforms used really meaningful? This leads to the next…
Why I Hate A/B Testing!
A/B testing (also known as split testing ) is a method of comparing two versions against each other to determine which one performs better. This is then used to analyze data & statistics to validate the campaign. Why is it called A/B testing and not A/F testing or even A/P testing?  How can one decide which message is…
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