A/B testing (also known as split testing ) is a method of comparing two versions against each other to determine which one performs better. This is then used to analyze data & statistics to validate the campaign. Why is it called A/B testing and not A/F testing or even A/P testing?  How can one decide which message is…
A always B be C closing
Any method you use for sales, at some point in your conversations with your prospects you have to ask “for the business”. Where so many of my clients have gone wrong was not stepping out of their comfort zone. Most people do not know when or how to ask for the business as they have…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
Google – The Future of Advertising for Your Business
Google has joined the ranks of existing social media titans to offer a new way to personalize your advertisements to potential clients using your own lists. Customer Match allows advertisers to upload their client lists in AdWords. The launch of this revolutionary access extends beyond basic web searching to include YouTube Trueview advertisements and the…
Is your buying cycle too long?
For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing. Make it easy. Put your high quality content at the forefront of your…
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
Top Data Marketing Trends of 2015
A number of noticeable trends appear every year in the marketing world and despite changes to a digital platform, 2015 is no exception. Here are some of the more popular ones that Internet marketing purveyors should be taking notice of: Digital marketing is emphasizing attention on the individual, especially on their behavior online. Messaging and…
How to Create a High-Performing Sales Culture
Ask a business what the top three resources it needs are to be successful and experienced owners and managers will immediately include a good sales team as one of them. In fact, some might say sales are in all three categories. Sales generate the lifeblood of a business in terms of revenue. That money pays…
Learn how