The future depends on what you do today, said Mahatma Gandhi. Especially if you’re a salesperson or a marketer. Predicting customer behavior is one of the essential elements of marketing research, but we can’t deny that it’s still difficult to know what our customers will actually do, when and how much they will buy, or…
Social Proof as a Method for Increasing Conversion Rates
Marketing and sales heavily rely on human psychology. Good marketers and salespeople also have to be good psychologists. Sometimes people need a little nudge when it comes to making a purchasing decision. As we’re highly social beings, the opinion of others matters to us very much. Similarly, many people tend to conform and do what…
How to Manage Your Sales Pipeline
Keeping your sales pipeline squeaky clean and properly managed is pivotal for the success of your business. You don’t want your water pipelines clogged, and the same goes for your sales pipelines. In other words, keeping stale opportunities that are in the pipeline for too long only slows down your business flow. There are several…
How to get the most from your marketing data?
With the wealth of technology available to marketers’ measurement has become easier and yet more complex. Everyone talks about the importance of big data and yet many people and organizations by extension are still confused. Sure businesses collect and store data, but many people will tell you, they still don’t know how to use the…
Why I Hate A/B Testing!
A/B testing (also known as split testing ) is a method of comparing two versions against each other to determine which one performs better. This is then used to analyze data & statistics to validate the campaign. Why is it called A/B testing and not A/F testing or even A/P testing?  How can one decide which message is…
The Biggest Mistakes Marketers Make….. And How To Correct Them
Are you tired of throwing away your entire marketing budget? Are you tired of not getting an ROI on all of your marketing initiatives? Don’t worry, you are not alone.  Here are 7 mistakes marketers make and some insight on how to correct them. 1. A boring content strategy If you are reading this post…
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works – and as they say, the proof is in the pudding! Society is coming back full circle in a few ways – women are reintegrating 80’s leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. That’s a word that people don’t often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your company’s marketing tools? Specifically, blogging and email-marketing – which are incredibly important aspects of a marketing strategy – are doubly…
Is your buying cycle too long?
For every company, one of the biggest challenges can be getting enough traffic to your website to convert new leads for your sales team. Finding the right call to action, the right landing page, or engaging content takes time and a/b testing. Make it easy. Put your high quality content at the forefront of your…
Why Direct Mailing Is Not Dead!
Let’s quickly take a look at how sales techniques have changed over the last 40 years. Our grandparents were the door-door salespeople, our parents were the telemarketers, our generation used direct mail systems, and the new generation uses the internet. Technology continues to evolve and the marketing industry has turned to social media and email….
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