If youâre just tuning in – make sure to read our last post: SuperBowl 50: Sales Vs. Marketing  first – as it explains the differences and the necessity of each aspect of your business journey. In this post, we are going to discuss strategies for tackling each level of prospect/lead (cold, warm, hot). Weâll also discuss how to get over…
5 Ways to Boost Your Email Marketing Campaigns
People might argue that email marketing is already becoming extinct. I disagree, email marketing works â and as they say, the proof is in the pudding! Society is coming back full circle in a few ways â women are reintegrating 80âs leggings, men are adopting caveman-esque grooming habits (see: lumbersexual), and email marketing is back…
How to Use Blogging and Email Marketing as the Dynamic Duo in Your Marketing Strategy
Synergy. Thatâs a word that people donât often consider when it comes to their marketing efforts. Sure, the team is cohesive and the people are important when paired with one another, but what about your companyâs marketing tools? Specifically, blogging and email-marketing â which are incredibly important aspects of a marketing strategy â are doubly…
Quality vs Quantity of Data…The Truth Behind Your New Leads
Today I want to dispel a few myths for you and in turn, enlighten you on the pros of purchasing and exchanging leads. Itâs a well-known fact that many leads turn out to be âdudsâ when you purchase a large list of leads for your company; similarly, you may be purchasing leads that are not…
6 Email Tips You Should Be Using From the Most Successful People
1. Get a Head Start Start early in the morning! The most successful people will tell you that itâs important to get on top of your emails right away; it also feels awesome to go into the office with a clear inbox to âstartâ your day. Also, thereâs generally less emails coming in between 5…
How to Make the Most of Your Marketing Budget: 2015
Salesforce.com reported that in 2015 a whopping 84% of marketers will increase their marketing budget! Just because your budget increases, doesnât mean you shouldnât still spend smart. At the core, itâs all about using your contact list effectively and maintaining a successful and legitimate contact list. It was also reported that 73% of marketers agree that…
Email Blasting: Issues and Benefits
BLAST OFF! Emails that is⊠Email blasting â or e-blast â can be on the positive side of the line when it comes to email marketing. But, beware, if you cross the line then you are treading in spam waters! The key to effective email blasting, and keeping it on the right side of the fence,…
A Guide to Creating and Delivering an Awesome Webinar
Most people are confused by the word Webinar even though itâs really just a fusion between âwebâ and âseminarâ â or a virtual, interactive, educational tool. Some people are wondering â how effective are webinars for start-ups and from a marketing stand-point? Great question! Webinars are rated as the 2nd most effective method for delivering…
Learn how 